New Wellbeing Brand Identity

Logo Design
Brand Pattern
Colour Scheme
Corporate Identity
Website Look-and-feel
Collateral & Signage

BRIEF

The Heal Wellbeing brand identity needed to evoke feelings of healing, growth, and inner progression. The focus was placed on creating a visual identity that would resonate with a global audience, particularly those with trauma and healing at the forefront. The challenge was to find a balance between being abstract yet inclusive, avoiding overly geometric shapes or nature clichés like lotus flowers. The goal was to design a symbol and brand personality fit for an innovative and fast-changing new wellness market with alternative and holistic therapies as key service areas for the business.

SOLUTION

Before designing the logo, we defined the brand and its positioning through a brand workshop, revealing a need for a spirited approach aimed at curious markets. The chosen logo successfully conveys the desired feelings and concepts. It combines vibrant green hues that are modern and rooted in the health and wellbeing industry. The logotype, wide and smart, allows the short name "Heal" to stand out with elegance and character, without being overly formal. The logo motif draws inspiration from natural elements like the progressive growth of tree rings symbolising continual growth, healing, and the unique perception each individual brings to the brand.